Many apps, including Illustrator & Photoshop, will automatically replace straight quotes "" by curly quotes “” or apostrophe ' by ’ or even other quotation marks depending on your language preferences.
So if your font contains only the straight quotes characters, they will probably be displayed with a different default font. But don't worry, there are a couple ways to solve this: by disabling the automatic replacement feature or by adding additional marks to your font.
Disable the automatic substitution
- In Adobe apps, uncheck Type > Smart Punctuation... > Smart Quotes
- In Pages or Keynote, uncheck Edit > Substitutions > Smart Quotations
- In MS Word, uncheck File > Options > Word Options > Proofing > AutoCorrect > AutoFormat > "Straight quotes" with “smart quotes”
Or on newer versions, uncheck Word > Preferences > AutoCorrect > AutoFormat as You Type > "Straight quotation marks" with “smart quotation marks”
Create additional quotation marks
First, identify the additional marks you need (check this Wikipedia article to find which ones are required for different languages):
- There are some basic marks:
' " ‘ ’ “ ” ‛ ‚ „ « » ‹ › `
- And there are more exotic ones too:
❛ ❜ ❝ ❞ ❮ ❯
Once you've made the choice of which quotation marks you want to support in your font, select and copy the text of each mark, and paste it under each specific glyph, like below:
PRO TIP (time-saver when creating many glyphs)
To speed up the process of creating many quotes at once, use the Smart Batch feature by following this tutorial (you can either name each object in Illustrator's layers panel and press Batch or enter comma-separated values).